Upsell and Cross-Sell Strategy
Upsell and Cross-Sell Strategy
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Upsell and Cross-Sell Strategy Development focuses on maximising revenue from existing customers by encouraging them to purchase additional or upgraded products and services. This service identifies opportunities for increased customer value, ensuring alignment with consumer preferences and behaviour while maintaining brand integrity.
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Essentials
£1,800
Identification of 3–5 high-potential products or services for upselling or cross-selling.
Basic analysis of customer purchasing patterns and preferences.
Actionable recommendations for simple upsell and cross-sell opportunities.
Deliverables include a short strategy document and a 30-minute consultation call.
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Signature
£4,500
Comprehensive analysis of customer behavior and purchasing history to identify key opportunities.
Development of targeted upsell and cross-sell strategies with tailored messaging.
Integration of tiered offers or bundles to encourage higher spending.
Deliverables include a detailed strategy report, implementation guidelines, and a one-hour follow-up consultation.
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Prestige
£8,000
Advanced behavioural analytics and segmentation to create highly personalised upsell and cross-sell campaigns.
Strategic design of multi-channel marketing approaches (e.g., email, in-app notifications, and point-of-sale tactics).
Ongoing performance tracking and optimisation recommendations for a 6-month period.
Deliverables include a full strategy document, implementation support, and quarterly performance reviews.
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