Our headquarters

Our London headquarters serves as the epicentre of our operations, where we craft strategic and financial solutions for clients in the dynamic sectors of hospitality, leisure, retail, consumer and luxury goods. We offer business services world-wide, and with a dedicated team of experts and a deep commitment to excellence, we empower businesses in these industries to navigate the ever-evolving landscape with precision and finesse globally. Our London base symbolises our commitment to providing cutting-edge guidance and support to our clients.

Our philosophy

We believe success in the hospitality, leisure, retail, consumer and luxury goods industries requires more than just traditional strategies; it demands innovation, insight and a deep understanding of the unique challenges and opportunities within these sectors. Our philosophy is rooted in a commitment to providing exceptional strategic guidance and financial advisory services that transcend the ordinary. We are dedicated to helping our clients unlock their full potential by fostering innovation, enhancing customer experiences and optimising financial performance.

Our approach

  • Strategic Vision Crafting

    We guide you in formulating a robust corporate strategy that pinpoints the ideal business portfolio, prioritises growth opportunities and establishes a value-driven financial plan.

  • Customised Business Strategy

    We support you in developing a business strategy that not only considers competitors but also allows the flexibility to chart a distinctive path to success, fostering creativity and innovation.

  • Value-Centric Strategy Development

    We collaborate closely to shape corporate, operational, financial and investor strategies that yield lasting value, optimise outcomes and fortify your organisation against the challenges posed.

Our technology

We are committed to staying at the forefront of industry innovation by investing significantly in proprietary technology that revolutionises how businesses understand and engage with their customers. Our cutting-edge tool is meticulously designed to delve into the intricacies of consumer behaviour and consumption patterns, unlocking actionable insights to drive consumer growth and sustainable success.

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Meet our founder and strategist

Katherine de Boer is a visionary strategist, leveraging her deep expertise in business strategy, financial advisory, and data analytics to drive impactful change. As the founder of Sonder Capital, Katherine merges her passion for technology with her extensive corporate background to create innovative solutions that empower businesses in the hospitality, leisure, and retail sectors. Her work focuses on helping businesses navigate market complexities with AI-driven insights, strategic growth planning, and actionable intelligence tailored to consumer behaviour and emerging trends.

Katherine’s skill set includes new market entry strategies, go-to-market planning, financial forecasting, and portfolio optimisation, all underpinned by cutting-edge proprietary technology such as Dessie AI's psychographic segmentation and recommendation systems. With a focus on data-driven decision-making, she specialises in helping businesses uncover growth opportunities, improve operational efficiency, and foster long-term success while supporting community engagement and local impact.

Her corporate career spans over a decade, including leading finance, supply chain, and strategy portfolios at Fortune 50 companies across North America, Latin America, and Europe. Katherine’s work in these roles reinforced her ability to balance complex portfolios, enhance operational agility, and identify scalable growth opportunities, laying the foundation for Sonder Capital.

In addition to her corporate achievements, Katherine brings valuable insights from her investment banking background, where she advised on high-profile transactions across consumer goods, retail, and media industries, further sharpening her understanding of market dynamics and consumer trends.

A graduate of London Business School’s MBA program, Katherine also holds a BBA in Finance, BS in Economics, with a specialisation in Mathematics from Southern Methodist University. Her holistic approach ensures that every client engagement integrates strategy, innovation, and purpose for meaningful and sustainable success.

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