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Psychographic-Based Pricing

Psychographic-Based Pricing

£5,000.00 GBP
£5,000.00 GBP
Introductory Price Sold out
Plan

Harness the power of psychographic insights to craft pricing strategies that resonate with your customers on a deeper level. This service analyses your audience's values, lifestyles, and purchasing behaviours to implement pricing strategies that drive loyalty, maximise revenue, and create personalised value. Ideal for businesses in hospitality, retail, and luxury, psychographic-based pricing ensures your offerings connect with the emotional and psychological motivations of your target audience.

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How We Work

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  • Essentials

    £5,000

    Baseline psychographic analysis of your primary customer segments.
    Development of pricing tiers aligned with customer preferences and perceived value.
    Recommendations for value-based pricing adjustments to appeal to identified psychographic traits.
    Deliverables include a pricing guide with psychographic insights and two feedback rounds for refinement.

  • Signature

    £10,000

    In-depth segmentation of customer base using psychographic profiles (e.g., lifestyle, buying motives).
    Creation of pricing strategies tailored to multiple customer personas.
    Integration of emotional triggers and perceived value into pricing models.
    Guidance for implementing personalised offers or bundles aligned with psychographic trends.
    Deliverables include a comprehensive psychographic pricing strategy report, custom pricing templates, and two feedback sessions.

  • Prestige

    £18,000

    Comprehensive psychographic and behavioural data analysis, including cross-referencing with demographic and purchase history data.
    Advanced pricing models designed to dynamically adjust based on psychographic and contextual data (e.g., time of purchase, browsing habits).
    Personalised pricing experiences, including discounts or promotions triggered by psychographic insights.
    Continuous monitoring and quarterly performance evaluations to refine pricing strategies over time.
    Deliverables include a bespoke pricing strategy report, team training sessions, unlimited feedback rounds, and a tailored dashboard to track psychographic pricing performance.
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