Price Testing A/B Experiments
Price Testing A/B Experiments
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Price Testing A/B Experiments help businesses determine the optimal pricing strategy by testing different price points in controlled environments. This service ensures data-backed pricing decisions that improve conversion rates, revenue, and customer satisfaction by identifying the sweet spot between profitability and demand.
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Essentials
£3,000
Testing of two price points for a single product or service.
Basic analysis of customer response and revenue impact.
Deliverables include a summary report with key insights and actionable recommendations.
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Signature
£7,000
Testing of up to three price points across two products or services.
Segmentation analysis of customer responses by demographics and purchasing behaviours.
Recommendations for broader pricing strategies based on test results.
Deliverables include a detailed A/B test report and one consultation session to implement findings.
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Prestige
£12,000
Multi-variable testing for up to five price points across multiple products or services.
Psychographic and behavioral segmentation to refine test insights.
Continuous monitoring and optimisation over a three-month period to validate findings.
Deliverables include a comprehensive testing strategy report, real-time analytics dashboard, and implementation support.
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